Our post-Covid pivot
Honestly we never consciously thought of the environment or sustainability before the pandemic and there was no particular connection between Covid and our sustainability focus today. But what the pandemic did give us, was a lot of time to introspect and communicate internally with our own selves, our families, children and close friends. The business was at a forced standstill and we were forced to sit back and take stock.
So we had a flourishing wholesale business in Bohemian fabrics, garments, home furnishings and artefacts. Most of these products were low cost, manufactured at scale and sold in India and worldwide, through over 300 distributors and resellers, who had strong links with us for many years. But the global covid pandemic put all this at risk - our own business, the craftsmen, the fabricators, workers, the hundreds of women employed in this work, and the entire supply chain.
This is…
