top of page
Writer's pictureShraddha Srivastava

An Uncomfortable Truth in The Fashion


An Uncomfortable Truth in The Fashion

Have you ever wondered if your "eco-friendly" clothes are truly as sustainable as you thought they were? A recent study has revealed an uncomfortable truth about plant-based fibers like viscose and lyocell, suggesting they might be more harmful to the environment than polyester. The research revealed that earthworms exposed to high concentrations of viscose and lyocell experienced significantly higher mortality rates than those exposed to polyester. 


Although there is much scientific research in this industry and much action by the manufacturers and brands, the fact remains that we are still at the initial stages of fully understanding what exactly constitutes sustainability in fashion. Much more research and development need, to happen for that, and in the meantime, conventional sustainable fabrics like cotton, linen hemp, bamboo, jute, etc. are your first choice when it comes to creating sustainable eco-friendly clothes for your brands.


New Study in Fashion Challenges the Sustainability of Viscose and Lyocell


Viscose and lyocell, often considered as "natural" or "eco-friendly" due to their plant-based origins, have become popular choices for sustainable fashion. A recent study, however, raises concerns about their environmental impact, suggesting they might pose a greater threat than synthetic fibers like polyester. The research, published in Environmental Science and Technology, tested the effects of different fibers on soil health using earthworms. 


Results showed that high concentrations of viscose and lyocell led to higher earthworm mortality than polyester—80% for viscose and 60% for lyocell, compared to 30% for polyester. In more realistic conditions, earthworms exposed to viscose and lyocell exhibited stress indicators, such as reduced reproduction and slower growth. 


Despite these findings, it's important to recognize that viscose and lyocell are biodegradable and derived from renewable resources, offering advantages over traditional synthetics. More research is needed to fully understand their environmental impact, as these fibers still play a crucial role in moving away from non-renewable, petroleum-based materials.


The Need for a More Comprehensive Understanding of Sustainability


The recent study highlights an essential point: the definition of sustainability in fashion isn’t clear-cut. Sustainable fashion requires a more in-depth evaluation of materials, considering their entire lifecycle—from sourcing and production to use and disposal. This means more research and transparency are needed before making broad sustainability claims.


It’s a reminder that consumers and brands must ask critical questions about what makes a fabric truly eco-friendly. Just because a material is considered as “natural” does not automatically mean it’s the best choice for the environment.


The Takeaway for Fashion Brands


This study is a call to action for fashion brands to dig deeper. Sustainable fashion is not about trendy labels; it's about understanding the complete impact of each fabric choice. Brands must invest in rigorous research, partner with ethical suppliers, and maintain transparency with consumers. Embracing a holistic approach to sustainability will help brands make more informed decisions and avoid being swayed by marketing buzzwords.


Why Conventional Natural Fibers Are Better Choices in Fashion


Until there's more conclusive evidence about viscose and lyocell, it's wise to focus on fabrics with a proven track record of sustainability. Here’s why conventional natural fibers like cotton, linen, hemp, bamboo, and jute should be prioritized:


  • Organic Cotton: Grown without harmful pesticides or fertilizers, organic cotton is safe for both workers and the environment, making it a cornerstone of sustainable fashion.

  • Linen: Derived from the flax plant, linen requires minimal chemical processing and is highly biodegradable, making it a reliable eco-friendly choice.

  • Hemp: One of the most sustainable crops, hemp grows quickly, needs little water, and is pesticide-free. Its durability makes it a long-lasting fabric choice.

  • Bamboo: This fast-growing plant requires minimal resources, is naturally antibacterial, and is excellent for moisture-wicking, making it an increasingly popular sustainable option.

  • Jute: As a biodegradable and renewable fiber, jute is an excellent material for environmentally friendly fashion, offering strength and versatility.


NoName: Leading the Way in True Sustainability


In this complex landscape, NoName, a leading clothing manufacturer in India, stands out for its commitment to authentic sustainability. Unlike many brands that rely on buzzwords, NoName delves deep into the facts, carefully assessing the environmental impact of each fabric they use. They offer a range of ethically produced, eco-friendly fabrics like organic cotton, hemp, bamboo, and linen—fabrics that have proven their sustainability over time.


NoName’s transparency and dedication to ethical practices make them a reliable partner for brands looking to make a genuine impact. As a sustainable clothing manufacturer in India, NoName specializes in small orders and private-label services, providing an opportunity for emerging fashion labels to create sustainable collections without compromising quality.


Conclusion: 

The recent discussions around viscose, lyocell, and other fibers show that sustainability in fashion is a complex issue. While there are concerns about some plant-based fibers, it’s essential not to draw definitive conclusions from a single study. The focus should be on understanding the entire environmental impact of materials, from production to disposal.


Consumers play a key role in this transformation. By supporting transparent and genuinely eco-friendly brands like NoName, we can drive the fashion industry toward more responsible and sustainable practices. NoName, a leading sustainable clothing manufacturer in India, offers ethical and environmentally conscious options, making it easier for brands to choose sustainability without compromise. Whether you need a private-label or small-order clothing manufacturer in India, NoName is committed to paving the way for a greener fashion industry.


Choose NoName and be a part of the solution for a more sustainable fashion future.


WhatsApp: +91-9717 508 508

6 views0 comments

Comments


bottom of page